Newsletter
Motorola has had a rocky few years under Lenovo’s ownership. But in the past year or so, Motorola has really changed its approach, at least in the US. Motorola has really been focusing on the prepaid market, and cheaper phones. Say, phones under $700. Which is not a saturated market at all, but a big market. That has helped Motorola to become the third largest smartphone OEM in North America. That equates to about 24% of the market share in North America.
Now, a big part of this is, LG leaving the smartphone market back in 2020. As well as the ban on Huawei, which is also keeping other Chinese brands out of the US. Though this does put Motorola above the Google Pixel for now.
That’s pretty incredible for Motorola, a brand that many thought was all-but dead just a few years ago. And it’s continuing to push further for more market share. Now having phones in just about every price range from the Moto G, Moto Edge and now the Moto Razr lines.
Motorola is the second largest prepaid brand
When it comes to prepaid, Motorola is the second largest smartphone maker. Likely behind Samsung. That doesn’t sound like a big deal. Since prepaid phones typically have a smaller profit margin and definitely are cheaper. But this does help Motorola’s brand. It helps put their name front-and-center, and of course, Motorola has been around forever, so it’s a name that everyone knows. And that’s going to help bring their market share up even more.
Motorola is also touting being the second largest Android brand in North America. Behind, of course, Samsung. This is good news for Motorola, but it also shows us that the US really needs more competition with phones. We’re basically down to four OEMs, which includes Apple, Samsung, Motorola and Google Pixel.
Good for Motorola, and maybe they can overtake Samsung in the near future.