Since the internet connects everyone worldwide, it might seem easy to distribute apps globally. However, this isn’t always the case. There are several factors to consider when you want to make your mobile app global. It’s more than putting your app online or making it available in the official Android and iOS operating systems. Here are some tips to help you achieve global success with your mobile app.
Set a strategy
Any international mobile app launch involves many things, so creating a clear strategy is essential. This should include the translation process, the technical aspect of optimizing your mobile app for a different region, and a procedure for marketing it in your region. Set a budget for each step and find the right tools for the job.
Localize your app
Before launching your mobile app marketing campaign, you should translate it into the local language. This may include text, audio, video, and images in the app, metadata, user agreement, or any other essential elements.
However, translation alone can only make your app functional. You should embrace localization to offer a seamless user experience. This process involves adapting content for different cultures and change of details such as currencies and date formats. If the localization is done properly, your app should feel like a native product for users in every country. Get a free eBook on Android localization to learn more about the process.
Create clear and appealing content
Most apps go for a freemium business model, which offers free basic services to attract users before offering them extra functionality at a cost. Since apps typically don’t have much content, your wording should be clear and appealing. The right content is also crucial for SEO keywords as it allows foreign customers to find your app when they search on the internet through Google, Yahoo, Bing, or any other international web search engine.
Ensure your app is free from bugs and other issues
Bugs and performance issues are one of the reasons why users avoid or uninstall apps. If your app keeps crashing, it will irritate users and lead to uninstallation. Consequently, your app will get poor ratings and reviews, which may create a negative reputation affecting other applications you offer.
It makes no sense to have perfect localization and marketing for your app if it doesn’t function as expected. Observe the following to ensure your app is free from issues:
- Make sure that your app doesn’t take up excessive power and CPU
- Avoid overdoing the advertising
- Reduce notifications and offer the option to mute them
- Address privacy and security concerns
- Ensure your app doesn’t consume data unnecessarily or without the user’s knowledge
Utilize social media
Connect your app with various social media platforms available in different countries. For instance, use Facebook for the USA, Renren for China, VKontakte for Russia, and MXit for South Africa. Allow users to register and login in through social media and create marketing strategies for social media platforms to allure more users.
Taking your mobile app global is time-consuming, but that shouldn’t make you lose focus on the basics of your business. There are many resources available to help you, and you only need to maintain a clear mind and the drive to find them. Following these essential steps can help capture the users’ attention you have been missing for a long time.