Google's Search Generative Experience is expanding to more countries

Google has turned the AI dial up to 11, as it’s been implementing generative AI into many of its services. Many of its AI tools are tested and debuted in the US, but the company doesn’t want to be stingy with it. In a new blog post, Google announced that SGE (Search Generative Experience) is now expanding to more than 120 countries.

If you don’t know what SGE is, well it’s Google Search upgraded with AI. After joining the experiment, you’ll see AI-generated summaries of what you’re searching for.

If you type something in Google Search, say “best ways to remove nail polish”, you’d previously see the list of top pages that inform you how to do so. However, SGE will generate a direct answer to your question above the results. This eliminates the need to travel to different pages.

As you can imagine, this tool is not without its controversy. Since you’re not going to the actual websites, those sites aren’t getting your traffic. This greatly reduces the site’s ad revenue and their business.

Google SGE is expanding to 120 more countries

As with most of Google’s AI tools, SGE has gone through a lengthy testing phase before making its way to the public. It was in testing for several months.

Now, Google is expanding SGE to 120 more countries around the world including Mexico, Brazil, South Korea, Indonesia, Nigeria, Kenya, and South Africa. A drawback to this is that it’s arriving in only a handful of languages, but Google is working on expanding that. The languages available are Spanish, Portuguese, Korean and Indonesian.

Google is also bringing Search Labs to these countries. Search Labs is the greater testing platform where users can test out new AI features coming to Google. It lets you be some of the first people to try out new AI features coming to Google.

If you are looking forward to trying out these new features, you can sign up for Search Labs and start using them.