Amazon is implementing new RFID system in its Just Walk Out stores

Amazon’s Just Walk Out stores offer a glimpse into the future of the retail experience, allowing users to pick up items and exit the store without the need for traditional checkouts. However, the complex set of cameras and sensors needed to make this possible has always posed a significant challenge. Now, in an effort to solve this issue, Amazon is implementing a new RFID-based system.

Initially tested at Lumen Field stadium, the home of the NFL’s Seattle Seahawks, this system allowed fans to make purchases at concession stores without having to endure long queues. This not only saved valuable time for the fans but also increased customer throughput by 60% and doubled total transactions compared to traditional stands.

So, how does the system work?

The system works by incorporating an RFID tag with every product. This means that when a customer enters the Amazon Just Walk Out store, and they’re interested in purchasing a particular item, they can simply pass through an “exit scanner” equipped with RFID scanners to read the tags on every product. Once scanned and the total amount is calculated, users can then scan their credit cards or use the Amazon One scanner before leaving the store. Additionally, they can also wear the item they’ve just bought, thus adding a bit of convenience.

However, it is important to note that Amazon has partnered with Avery Dennison, a prominent provider of RFID sensors and digital identification solutions, to bring this system to life.

Readying Just Walk Out for expansion

While it may seem that Amazon’s previous version of the Just Walk Out stores offered a better experience, the company argues that implementing an RFID-based system is significantly easier for businesses. This is because, instead of installing costly camera systems, stores can transition to RFID tags, install a few exit gates, and streamline their operations.

“Amazon’s Just Walk Out technology is an exciting example of how RFID technology is disrupting traditional retail models. Avery Dennison has been working closely with Amazon from the beginning of this initiative to enable the use of high-quality, advanced RFID sensor technology to establish a fast and reliable automated checkout process,” said Bill Toney, vice president of Global RFID and Digital Market Development at Avery Dennison.